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Social Media Experience

All restaurants serve food, but that’s not the only reason people choose to visit. The same applies to social media platforms. While each platform is inherently social, it’s the experience that sets them apart. As a content creator, understanding your audience is crucial—you can’t just post generic content and expect engagement. It’s about knowing who your followers are and tailoring your message to resonate with them.

Moreover, it’s essential to grasp the nuances of each platform, including their strengths and limitations. Knowing how to leverage LinkedIn versus Twitter, for example, can significantly impact your ability to connect with your audience and optimize your social media strategy.

Articles/Blogs

OTbase by Langner •

Effective OT vulnerability management: Prioritizing what matters | OTbase by Langner

Operational Technology (OT) vulnerability management is a critical focus for large enterprises seeking to protect their critical infrastructure. As OT systems increasingly converge with IT networks, managing vulnerabilities effectively is more complex and urgent. This blog looks at the current “state of affairs” and the intricacies of effective OT vulnerability management.
OT vulnerability management differs significantly from its IT counterpart. While IT vulnerability management often revolves...
Photo by Anna Shvets on Pexels
Ironpaper •

Using Digital Events to Attract High-Value Leads

Just a few years ago, webinars were not the preferred choice of most businesses. In-person, face-to-face events were considered one of the most successful ways to build connections and generate leads. In 2019, On24 reported professionals dedicated about 43,000 working hours a day to webinars.1

That changed once the COVID-19 pandemic became realized. By April 2020, that number increased to 168,615 hours per day, a 295% increase.1

Now, webinars, also called digital events, are a massive piece of

Landing Pages

Top five signs that you’re outgrowing your OT threat detection solution.

The OT Asset Discovery Handbook

Build a Contextualized OT Asset Inventory

Long Form

OTbase by Langner •

The OT Vulnerability Management Handbook

Every organization feels the pressure towards better cyber security. Management demands vulnerability management efforts but often doesn’t have good ideas how to turn aspirations into measurable results. This handbook acts as a how-to guide for implementing an effective OT vulnerability
management process that is repeatable and delivers measurable and meaningful reductions of the attack surface. Written by the team that cracked the infamous Stuxnet malware, it focuses on three major aspects: proper tooling, a remediation strategy that is easy to implement, and superb reporting. It addresses both OT security practitioners and top management.
HR Exchange Network •

The Future of Work and HR

The HR Tech Global Report from the HR Exchange Network is the culmination of this data collection and the analysis of technology trends within the space between 2017 and 2018. In addition to the analysis, we present real-life examples of how technology is being applied within the HR function. In the end, the technology disruption is about finding solutions to every day problems, applying those solutions and learning from them. Technology is the vehicle by which HR continues its evolution.
Photo by RDNE Stock project on Pexels
HR Exchange Network •

HR Tech Global Report 2019

The HR Tech Global Report from the HR Exchange Network is the culmination of this data collection and the analysis of technology trends within the space between 2017 and 2018. In addition to the analysis, we present real-life examples of how technology is being applied within the HR function. In the end, the technology disruption is about finding solutions to every day problems, applying those solutions and learning from them. Technology is the vehicle by which HR continues its evolution.

Watch My Video

Video is an incredibly powerful medium. When I transitioned from television to the B2B/B2C space, I found myself missing the dynamic storytelling and engagement that TV offers. So, I decided to merge the two worlds by launching "Coffee Walks with Mason." This project opened the door to a wider array of video content, including interviews, webinars, and roundtable discussions.

Video allows you to connect with your audience on a deeper level while delivering valuable insights. It's not just about sharing information—it's about creating an experience that resonates.

Podcasts